Analytics/ Statistics

A page view or page impression is a request to load a single HTML file ('page') of an Internet site.If i were in charge of a  website and worked a full time job and thought about quitting and focusing more on my website. I would want to know how popular my blog is to see if i can still make money.Bounce rate represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site. If I were in charge of advertising for Apple I would need to know this to see if it is appealing and if not work on improving the website. Unique visitors are visitors that discover your website. if i were in charge of a major website i would need to know the the difference  between the returning visitors and the unique  to see the popularity of the site.